PRIVACY POLICY
Effective Date: 7.6.26 Last Updated: 7.6.26
C'OUAGE ("C'OUAGE," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit or shop at [www.couage.com] (the "Site"), how we use and share it, and the choices you have. By using the Site, you agree to the practices described here.
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1. Information We Collect
Information you give us directly:
· Name, email address, phone number
· Shipping and billing address
· Order history and product preferences
· Payment information (processed by our third-party payment processor — see Section 4; we do not store full card numbers)
· Account login details, if you create an account
· Messages you send us (customer service inquiries, reviews, comments, contest/giveaway entries)
Information collected automatically:
· IP address, browser type, device type, operating system
· Pages viewed, time on site, referring/exit pages, click activity
· Approximate location (derived from IP address)
· Cookies and similar tracking technologies (see Section 3)
Information from third parties:
· Shipping carriers (delivery status/tracking)
· Marketing/analytics platforms (e.g., email service provider, ad platforms)
· Social media platforms, if you interact with us there or log in via social sign-on
We are not responsible for the safety of any information you share with third-party providers who advertise on our Website but are not affiliated with it.
The Website may contain third-party links to other websites. We cannot guarantee the safety and privacy of the data you provide to any third party. Any data collected by third parties is not covered by this Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Website. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
WE HEREBY DISCLAIM LIABILITY FOR ANY INFORMATION, MATERIALS, PRODUCTS, OR SERVICES POSTED OR OFFERED AT ANY OF THE THIRD-PARTY SITES LINKED TO THIS WEBSITE. BY CREATING A LINK TO A THIRD-PARTY WEBSITE, WE DO NOT ENDORSE OR RECOMMEND ANY PRODUCTS OR SERVICES OFFERED OR INFORMATION CONTAINED ON THAT WEBSITE, NOR ARE WE LIABLE FOR ANY FAILURE OF PRODUCTS OR SERVICES OFFERED OR ADVERTISED AT THOSE SITES. SUCH A THIRD PARTY MAY HAVE A PRIVACY POLICY DIFFERENT FROM THAT OF OURS, AND THE THIRD-PARTY WEBSITE MAY PROVIDE LESS SECURITY THAN THIS SITE
2. How We Use Your Information
We use the information we collect to:
· Process and fulfill orders, payments, and returns
· Communicate with you about orders, shipping, and customer service
· Send marketing emails/texts, if you've opted in (with an unsubscribe option in every message)
· Improve the Site, our products, and customer experience
· Prevent fraud and enforce our Terms of Service
· Comply with legal obligations (tax, accounting, consumer protection law)
3. Cookies and Tracking Technologies
We use cookies and similar technologies to keep your cart contents, remember preferences, measure site traffic, and run marketing/retargeting campaigns. You can control cookies through your browser settings; turning them off may limit some Site functionality (e.g., cart persistence).
If you run ads (Meta/Google/TikTok pixels, etc.), name them specifically here once finalized — disclosure of which tracking pixels are active is increasingly expected, not just "cookies in general."
4. How We Share Your Information
We do not sell your personal information to third parties for money. We do share information with:
· Payment processors (e.g., Stripe, Shopify Payments, PayPal) — to complete transactions
· Shipping carriers (e.g., USPS, UPS) — to deliver orders
· Email/SMS marketing platforms (e.g., Klaviyo, Mailchimp) — if you've opted in
· Website/analytics hosting providers (e.g., Shopify, Google Analytics)
· Professional advisors (accountants, attorneys) as needed
· Law enforcement or regulators, if required by law or to protect our legal rights
Each of these third parties has its own privacy practices governing what they do with the data once it's in their hands.
5. Data Retention
We retain personal information for as long as needed to fulfill the purposes outlined in this policy (e.g., order records for accounting/tax purposes, typically several years per state recordkeeping requirements), unless a longer retention period is required by law.
6. Your Privacy Rights
For all customers:
· You may opt out of marketing emails/texts at any time via the unsubscribe link or by contacting us.
· You may request to view, correct, or delete the personal information we hold about you by emailing [privacy@couage.com].
For California residents (CCPA/CPRA): If you are a California resident, you may have the right to:
· Know what personal information we have collected about you
· Request deletion of your personal information
· Correct inaccurate personal information
· Opt out of the "sale" or "sharing" of personal information (note: include this section even if you don't currently sell data — most small DTC brands using ad pixels are considered to "share" data for advertising purposes under CPRA's broad definition)
· Not be discriminated against for exercising these rights
To exercise these rights, contact us at [privacy@couage.com]. We may need to verify your identity before processing your request.
Note: Full CCPA obligations technically apply once a business crosses certain revenue/data-volume thresholds, but adopting these disclosures as a standard practice is common (and builds trust with a clean-beauty audience that cares about transparency) regardless of whether you've hit the threshold yet.
7. Automated Decision-Making
We do not currently use automated decision-making technology to make decisions that have a legal or similarly significant effect on you (such as denial of service, pricing, or eligibility determinations). If this changes, we will update this policy and provide notice as required by law.
8. Children's Privacy
The Site is not directed to children under 13 (or under 16, where applicable state law requires), and we do not knowingly collect personal information from children. If we learn we've collected such information, we will delete it.
9. Data Security
We use commercially reasonable measures (SSL encryption, secure payment processing, restricted internal access) to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
10. International Visitors
If you are visiting from outside the United States, please note your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
C'OUAGE [Legal entity name, e.g., C'OUAGE LLC] [Business address] [privacy@couage.com]
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This document is a customizable template, not legal advice. Confirm with an attorney before publishing, particularly around the third-party vendors you use and your obligations under CCPA/CPRA, MoCRA (cosmetic-specific), and any state laws relevant to where your customers are located.